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Brand Consistency: Getting the Look Right!

Everywhere you go you will see companies promoting their brands, arguable some do it well whereas others seems to lack brand consistency. When done well consistent branding enables companies to differentiate their product through iconic logos, key messages, colours and those catchy straplines. In turn this encourages brand loyalty by creating trust in their product or service. However, achieving...

by Mathew Smart on 25-Jan-2017

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