Promotion is Paramount to Success
Regardless of size, operating sector or turnover, every company needs to remain visible to their target audience. Even the international renowned brands still have to invest heavily in marketing to maintain their market share and be at the forefront of their consumers. However, not every company has the balance sheet to invest in expensive advertising campaigns and many feel that because of this there is no point in trying. Wrong!
There are numerous ways of promoting your product or service without breaking the bank so to speak. Although in order for it to be successful you do need to develop a promotional strategy to ensure that you position your company in a favourable light, not only with your current customers, but news ones as well.
Here are few ideas to get you moving in the right direction of creating some positive brand awareness without the heart stopping price tag.
Branded Promotional Gifts
Everyone loves a freebie so why not consider giving away functional branded gifts that are designed to have some longevity long after you hand them over. This can be more effective than simply handing out business cards. Pens are always a good shout, but what about a mobile phone holder to sit on their desk or a branded note block which sits your brand always in their eyesight and never far from their thoughts.
Product giveaways are a great way of introducing your product to new customers. Ask yourself how many times you have walked through the town centre to see a flock of people around someone giving away free tester products. Enabling potential customers to sample a product is a great way to introduce new food and household products. Why not put the items in a branded bag for life so that your brand promotion continues long after they have eaten their free chocolate bar.
We all like to try our luck at winning a competition and especially if we don’t even need to make a purchase to enter. By gaining the entrants contact details you can contact them afterwards promoting your brand and offering a discount off a future purchase, or even send them a promotional item to keep in their home.
Promoting your products while supporting a worthwhile cause can be an effective promotional strategy. Charities are often looking for companies to supply the water, medals or goodie bags at events. This is a great opportunity for you to supply these items with your branding on providing great publicity whilst fulling your corporate social responsibilities.
There are of course many other ways in which to get your brand name out into the market place. Maybe it is time to put your creative thinking cap on and think outside of the box when it comes to your promotional strategy.
At ACE Embroidery Limited we offer a plethora of promotional items and if you need help with coming up with something unique we are more than happy to assist you.
Posted by Mathew Smart on 14-Oct-2016
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