End of the Season – 6 things to consider before hanging up your boots Being a manager or coach of a sports club for a non-professional team can be a very thankless task. Whether you look after a under 11s football team, an adult hockey team or a running club there are common challenges that face us all. After a stressful (but hopefully successful) time it’s often tempting to simply hang up your b...
by Mathew Smart on 01-Jun-2017 Read more...
Getting your company’s message out to your target audience can be fairly challenging especially if you are competing in a highly competitive industry. As potential customers are blinded by the big brands who are armed with a significant marketing budget and use it to dominate the various forms of media it can often become a disheartening uphill battle. However there are some simple, but effective...
by Mathew Smart on 02-May-2017 Read more...
As soon as we think of the word ‘advertising’ we often associate it with spending a significant amount of money. From spending anywhere from £20,000 plus for an advert in one of the UK tabloids to £100,000s on a TV advert or in the case of the 2016 Christmas advert for John Lewis a staggering £7 million! The good news is that you don’t need to invest a lot to see a return, you just h...
by Mathew Smart on 18-Apr-2017 Read more...
Deciding to exhibit at an event can be an extremely costly and time consuming decision, therefore it is advisable that before paying for your stand space or stand build that you put aside some focused time to consider a number of crucial elements. 1) Define the main purpose for exhibiting The first thing to consider is who the exhibition is for and what outcome you are hoping to ach...
by Mathew Smart on 09-Mar-2017 Read more...
These days many customers and businesses will turn to the internet when it comes to sourcing or selling their products. As time becomes more limited and opportunities increase, the demand for 24/7/365 access is now more a must have rather than a desirable. Selling products online through a dedicated web store brings a host of benefits to not only your customers, but also to you and your company....
by Mathew Smart on 06-Feb-2017 Read more...
Everywhere you go you will see companies promoting their brands, arguable some do it well whereas others seems to lack brand consistency. When done well consistent branding enables companies to differentiate their product through iconic logos, key messages, colours and those catchy straplines. In turn this encourages brand loyalty by creating trust in their product or service. However, achieving...
by Mathew Smart on 25-Jan-2017 Read more...
As the festive period approaches us, many business owners are busy considering how they can show their loyalty to their key clients. Trying to think of something that is both unique and useful is often quite a challenge especially if you have a wide range of clients. Sometimes one size does not fit all and if you only have a handful of clients to buy for then the personal touch is often a perfe...
by Mathew Smart on 07-Nov-2016 Read more...
Regardless of size, operating sector or turnover, every company needs to remain visible to their target audience. Even the international renowned brands still have to invest heavily in marketing to maintain their market share and be at the forefront of their consumers. However, not every company has the balance sheet to invest in expensive advertising campaigns and many feel that because of th...
by Mathew Smart on 14-Oct-2016 Read more...
Colour impacts everything we do in some subtle way, from changing our mood to choosing what we even decide to eat. In fact there have been numerous scientific studies published that have shown that the colours you select to promote your brand and business can be among the most effective ways to attract and keep customers. Let’s start by considering the plethora of fast food companies that l...
by Mathew Smart on 19-Sep-2016 Read more...
As the new academic year looms, parents will be frantically kitting their future generations out with a smart new school uniform as, most local schools now encourage a standardised image for their pupils. So where did the notion of the school uniform derive from? There is evidence that school uniforms have been around for centuries; According to ProCon.org, the first recorded...
by Mathew Smart on 22-Aug-2016 Read more...
