About ACE®

Exceptional quality embroidery, printing & engraving for all your needs

Established in 1987, ACE Embroidery Limited is a specialist supplier of embroidered, printed and engraved promotional goods.

Based in Halesowen in the West Midlands, we are a family run business that prides ourselves on our enviable service level and attention to detail offering high quality solution to suit our customers. From SMEs to large corporations, clubs, schools, charities and individuals our customers benefit from our experience and high level of in-house support.

Our solid relationships with our customers is based on excellent communication , customer service and a caring attitude which sees our customers returning time after time. Our products range from clothing and school uniform to promotional merchandise such as printed bags, pens, mugs or engraved trophies and awards, but whatever you need we ensure that we offer impartial advice tailored for each specific requirement.

Why Choose Ace?

Hands On, Friendly Service

Our staff will be happy to help with any order or information about our services, and are only a phone call away!

Direct to Manufacturer Prices and Service

Our products come direct from the manufacturer. We are in complete control of our work and do not rely on other suppliers for lead times. Your deadline becomes our deadline!

Service Level Agreements

We are completely transparent when it comes to our service and we pride ourselves on delivering you an unrivaled high quality product.

Skilled Workforce

Our dedicated machinists have years of experience, so we can guarantee that your embroidery, printing and engraving will be of the highest quality.

In House Services

Most of our embroidery, printing and engraving are in-house services. This gives us power! We keep your costs low, and have complete control over the entire production process.

On Line Ordering and Dedicated Web Shops

Our online ordering and web shops make placing orders for personalised goods a breeze.

Meet the ACE® team

Experience, Commitment, Honesty, Work Ethic – meet our team dedicated to great service!

Mathew Smart

Managing Director

Andrea Smart

Sales Director


Security Manager

Ron Smart

Company Founder

Neil Brown

Sales Manager

Debbie Brassington

Accounts Manager

Laura Quarry

Office Administrator

Kai Lloyd


Matt Mole

Production Supervisor

Sharon Dowd

Production Assistant

Wendy Hayden

Production Assistant

Lisa Ladds


Leah Tyler


Some of our satisfied customers