Brand Awareness: Affordable Advertising Methods

As soon as we think of the word ‘advertising’ we often associate it with spending a significant amount of money. From spending anywhere from £20,000 plus for an advert in one of the UK tabloids to £100,000s on a TV advert or in the case of the 2016 Christmas advert for John Lewis a staggering £7 million!

The good news is that you don’t need to invest a lot to see a return, you just have to think outside the box. Simply start by planning what you want to achieve, identify who you are targeting and how you will reach them.

Brand Awareness with a Business Website

Not being online is no longer an option in today’s world of business; if you want to compete, you need to have a website. However, you don’t need to shell out thousands of pounds on a custom-built site, there are inexpensive ‘WordPress’ templated sites available. These can either be created by yourself or a professional and often the templates can be bought online, ready for you to populate with your content.

Social Media Brand Awareness: Reach all Audiences 

Nowadays, everyone is on at least one social media platform, and therefore, creating brand awareness is easy and free. From LinkedIn, Twitter, Facebook, to Instagram, you can soon be joining groups and having conversations with potential clients, generating interest in your products and services. You don’t even have to spend a lot of time posting either, as you can utilise a scheduling platform such as ‘Hootsuite’ or ‘Buffer’ so that you can plan posts for the future at a time convenient to you.

Events & Networking 

Get yourself out into the wider arena by exhibiting at an event. Yes, the big ones at venues such as the NEC, Earls Court and Olympia can be on the pricey side, but there are a plethora of alternative options. More local events may only cost around £200 for a space and with some inexpensive pull-up banners, leaflets and some promotional freebies to give away, you’ll soon be getting your company name out there to your prospects. If you have a dedicated budget, you may want to consider sponsoring an event to provide even more exposure for your company. Ace embroidery can create your custom merchandise, including tote bags, t-shirts, pens and water bottles. Get seen with promotional items!

Email Marketing

Email marketing is an inexpensive method of communicating with customers and prospects. By sending a monthly newsletter via free online software such as ‘MailChimp’, you can promote your services whilst educating your end audience with blogs, e-books or whitepapers. Just remember to ask permission before sending an email and always give them the option to unsubscribe.

Blogs, News & PR

If your company supports a local charity or is taking part in an activity that will benefit the community then be sure to shout about it. PR is great way of getting free advertising out in the local press whether that is the newspaper, radio station or on the TV. By submitting a carefully created press release and an impactful image you’ll hopefully soon be seeing your news making a stir. Remember to include your web address and contact details so that people can follow up, after all that is the main aim!

So you see advertising doesn’t have to be expensive, by simply taking the time to be creative you can still get your company name out there whilst promoting your goods and services without breaking the bank. Ace will help you with your custom workwear, so your team all look the part.